Психология масс
/ Psychology of Crowds
Психология масс
Psychology of Crowds
Психология масс
Psychology of Crowds
Le Bon and Freud studied why people in a crowd behave differently than alone. In a crowd, a person loses their sense of responsibility and can commit cruel acts. The contagiousness of emotions leads to panic or aggression. Leaders manipulate the crowd using simple slogans and repeating images. Understanding crowd psychology is necessary for analyzing political movements and advertising. The Internet has created a new type of crowd — virtual, with its own laws and dangers.